Causeix for Beauty Brands
What's actually winning the feed
your shoppers scroll.
See which competitor ads are actually winning distribution. Find the hooks your category is over-running and the white space nobody's claimed. Know when your own creative is about to fatigue — before ROAS tells you. Across TikTok, Meta, Instagram, Reddit, Threads, Snapchat, and YouTube.
8 platforms · 400+ brands · Early access June 1
The problem
You're briefing creative blind.
Every week, your team ships creative based on intuition and a Meta Ad Library scroll. No feedback loop from what's actually distributing. No view of which hooks your category has saturated. No forecast for when your current winners will stop working. You're making decisions with half the data.
The brands winning beauty right now — Rhode, Summer Fridays, Saie, Tower 28 — have figured out what the feed actually serves, to whom, and when. Everyone else ships creative and hopes.
You're guessing what's working
Your creative team is briefing off intuition and screenshots. No feedback loop from what's actually distributing to your shopper vs. what a competitor posted.
Fatigue hits before ROAS tells you
A winning hook has a 3-week half-life in beauty. By the time your ROAS shifts, the creative has been declining for 14 days. You're always two weeks late.
Organic signal is invisible
Your shopper is having a conversation about clean beauty on Reddit and TikTok before she ever sees your ad. You can't see that conversation. Your competitors using Causeix can.
HIDDEN FROM YOU
What you get
Five views of what's actually working in beauty.
01Share of Algorithm
Which brands are actually winning distribution right now.
Share of Algorithm is the percentage of feed delivery — weighted by frequency, persona match, and platform — that each beauty brand is capturing in your category. It's not ad count. It's not spend estimates. It's who the algorithm is actually choosing to serve, to your target shopper personas, across every platform we observe.
Rhode dominating TikTok doesn't mean Rhode is dominating your segment. You'll see who's winning your specific shopper persona — Gen Z clean-girl, millennial sensitive-skin, Gen X anti-aging — weighted by actual distribution. You'll see when a competitor's new campaign is compounding before your ROAS starts moving.
Share of Algorithm · Beauty · Last 7 Days
Frequency-weighted share of impression
- 01Rhode Skin23%+3
- 02Summer Fridays18%+2
- 03Glossier14%-1
- 04Kosas11%+1
- 05ILIA Beauty9%—
- 06Saie7%+2
- 07Tower 285%-2
- 08Jones Road Beauty4%-1
Click any row to see the creative producing this share.
Hook Heatmap · Beauty · Frequency-Adjusted
847 creatives observed · 14 days
- “Is this the clean girl staple of 2026?”14%
- “POV: you stopped using retinol and your skin thanked you”11%
- “This is the drugstore brand that made me quit Tatcha”9%
- “Why every aesthetician is talking about this ingredient”7%
- “I tried [Brand] for 30 days. Here's what happened.”5%
- “Dermatologist reacts to this viral routine”4%
- “The one product that replaced my entire skincare shelf”3%
- “Before/after: 60 days of consistent use”3%
- “This is why your serums aren't working”2%
- “Clean beauty, but make it affordable”2%
- “I can't believe this is just $28”1.5%
- “The founder story nobody's telling”1.2%
Hover any hook for brands + sample creatives.
02Hook Heatmap
The exact opening lines winning distribution in your category.
Hook Heatmap shows every dominant hook phrase across beauty creative right now. First 3–5 seconds of every ad, first-line copy of every carousel, the hooks of every organic TikTok beauty post that's performing. Each hook is scored by frequency-adjusted delivery.
Your next creative brief should start here. Clean-girl aesthetic captions, derm-approved claim language, before/after timing on TikTok. You'll see which hooks are saturated, which are earning outsized distribution, and which sentiment signal you can't get from ad libraries — because we see the comments.
03Creative White Space
Where your category isn't — and why that matters.
White Space is the inverse of the heatmap. It's the hooks, formats, claims, persona angles, and platform placements your entire category is ignoring right now. Every brand in beauty is running the same five hooks — clean girl aesthetic, before/after, ingredient reveal, derm recommendation, ritual video. The brand that finds hook six wins the quarter.
The highest-ROI creative bet is almost always in your category's blind spot. White Space shows you the blind spot, ranked by how aggressively the format is working in adjacent categories — so you know it's not white space because it's broken, it's white space because nobody in beauty has looked.
White Space Matrix · Format × Angle
Darker = saturated in Beauty · Glowing = empty in Beauty, proven elsewhere
Click any glowing cell to brief the variant.
Contextual Proximity · Scroll Capture
Sample session · 27F · NYC · clean-girl archetype
ORGANIC · CREATOR
4 beauty products I've been loving lately
ORGANIC · ROUTINE
POV: my current clean-girl shelf
PAID · RHODE
Romanticising lip balm featuring @rhode skin
ORGANIC · REVIEW
Rating viral K-beauty products
ORGANIC · UNBOXING
Packing light, with our Gisou minis
Proximity Sentiment
+0.62
High trust
Performance Lift
+18%
vs. brand baseline
Every ad is captured with its full surrounding feed.
04Contextual Proximity
What your ads are running next to. And who that changes them into.
Contextual Proximity tracks the organic content your paid placements are landing between. If your serum ad is slotted between a skincare routine video and a haul unboxing, that's a different ad than the same creative landing between a dance trend and a kitchen hack. Platform algorithms know the difference. Your shopper feels the difference.
Two beauty brands can run the exact same creative and get different ROAS because the surrounding organic context frames the ad. Proximity shows you the organic neighborhood your creative is actually living in — by platform, by persona, by time of day.
05Fatigue Threshold
How long each hook has left before distribution collapses.
Every winning beauty hook hits a fatigue wall. Creative frequency compounds, persona saturation kicks in, the algorithm starts discounting the signal. Fatigue Threshold tracks the distribution curve of every hook in your category and forecasts when it's going to crack.
The derm-approved claim that carried you through February is 73% cooked. The ‘clean girl essential’ hook is two weeks from cliff. Stop running winners past their expiration date. The brands that scale creative are the ones retiring hooks at 60% of peak, not 20%. Fatigue Threshold tells you which of your competitors' winners are 80% cooked.
Fatigue Threshold · 12-Week Delivery Curve
Three sample hooks from active Beauty cluster
Kill line at 75% baseline. Forecast curves project next 4 weeks.
Platform Coverage
Eight platforms. One feed-level view.
We observe creative distribution across every platform your shoppers actually scroll. Same data model, same metrics, unified dashboard.
Adding Pinterest and X in Q3 2026.
Covering · 400+ beauty brands · including
Rhode·Summer Fridays·Glossier·Kosas·Saie·Tower 28·Jones Road·ILIA·Westman Atelier·Merit
and 390 others.
Positioning
Causeix is not a swipe file.
01
Not a Meta Ad Library wrapper.
Ad libraries show inventory. Causeix shows delivery.
02
Not a social listening tool.
Sentiment is a layer, not the product.
03
Not a dashboard full of spend estimates.
Every metric links to raw creative evidence.
The Homework
Every number you see is a click away from the creative that produced it.
No modeled estimates. No inferred spend. No ML guessing. Click any data point in Causeix — a Share of Algorithm percentage, a hook rank, a fatigue curve — and you'll see the actual creative captured from the feed that produced that number. Platform, timestamp, persona who was served, organic context surrounding the placement. The full audit trail. This is the difference between intelligence and a black-box report.
Share of Algorithm
Rhode Skin
23.1%
Beauty · last 7 days · clean-girl panel
See the 12 creatives →
Pricing
Start where your budget is. Grow when the signal proves out.
Early access opening June 1. Every tier includes all five views across all eight platforms.
Pulse
Pulse
For solo growth operators, indie brand founders
- Aggregate Share of Algorithm for Beauty
- Top 20 hooks in Hook Heatmap, weekly refresh
- Platform coverage across all 8
- Aggregate-only access to all five views
- Weekly email digest
Industry
Industry
For growth managers at $5M–$50M beauty brands
- Everything in Pulse
- Sub-category filtering (skincare, makeup, hair, body, fragrance)
- Deep filter access on all five views
- Competitor tracking — up to 3 brands
- Weekly + on-demand refreshes
- CSV export · 1 seat
Brand
Brand
For growth directors and CMOs at $20M–$200M beauty brands
- Custom persona intelligence — built for your shopper
- Competitor tracking up to 10 brands
- Everything in Industry
- Contextual Proximity deep-dive with sentiment layer
- Fatigue Threshold forecasting with alerting
- Up to 5 seats · monthly strategy call
Enterprise
Enterprise
For beauty conglomerates, multi-brand portfolios
- Custom persona counts per brand
- Unlimited competitor tracking
- Portfolio-level rollups · API access
- Dedicated analyst · quarterly business reviews
- SSO + SOC 2
No contracts. Cancel anytime. Every tier includes all eight platforms.
FAQ
Answers before you subscribe.
Our data comes from human-verified audience panels that represent your target shopper personas across every platform we cover. Unlike tools that show what ran in ad libraries, we observe what's actually being served, to whom, at what frequency. Every metric links back to specific creative captures.
TikTok drives cultural discovery. Meta drives conversion. Instagram still carries prestige positioning. Reddit and Threads surface the most honest shopper sentiment. We cover all eight equally — beauty lives across every one.
Existing tools show you what exists — an inventory of creative that ran. Causeix shows you what's actually distributing right now, weighted by frequency and persona, with sentiment from surrounding organic context, and forecasts fatigue before it hits your ROAS. Fundamentally different data layer.
On Industry, you track up to 3 beauty brands. On Brand, we build custom personas tuned to your specific shopper — Gen Z clean-girl, millennial sensitive-skin, Gen X anti-aging, or a custom archetype you define — and track up to 10 competitors.
We're onboarding our first cohort of beauty growth leaders starting June 1. Subscribe at any tier and you're in that cohort — we'll reach out to confirm your onboarding and get your account configured before we open broadly.
Pulse and Industry are month-to-month, cancel anytime. Brand is month-to-month after a 90-day initial setup period (required because custom persona configuration takes time). Enterprise terms are custom.
Know what's actually winning the feed.
Before your ROAS tells you.
Every tier. All 8 platforms. Cancel anytime.